According to a recent study by Ypartnership, a travel marketing firm, awareness of the term “green travel” in America has improved from 9 percent in July 2007 to 22 percent in July 2009. Okay, that’s a start. Then I read further and learn that only 9 percent of consumers say they are willing to pay more to use eco-friendly travel services. Huh? Thankfully, many hotel companies are beginning to implement green practices. See the story I wrote in a recent issue of Executive Travel. Then see my picks for Top 10 Eco-Resorts in North America, the Caribbean, and Central America.