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Friday, May 27, 2016

Celebrating Our 4th Anniversary at ActiveTravels Thanks to You!

In 1990, I left my job as an insurance broker in Manhattan, booked an open-ended ticket to the South Pacific, New Zealand, and Australia, and wrote my first travel story, “Dining with the Descendants of Cannibals on a Fijian Island” for the Miami Herald. It would prove to be start of a career where I would write more than 1500 stories (over 300 articles for the Boston Globe alone) and visit over 90 countries. Then the recession hit. I lost more than half my editors in 2008-2009 as magazines folded and newspapers either eliminated or greatly reduced their travel sections. Wanting to utilize my travel expertise, I convinced Lisa to join me in a business venture and become an accredited travel agent. 

 
Close family and friends scoffed at the idea, as if I just announced that I was becoming a blacksmith. After all, wasn’t it President Obama who suggested in a town hall meeting that travel agents were becoming obsolete? How could they possibly prosper against big-pocket online travel agencies (OTAs) like Expedia, Priceline, Travelocity, and Orbitz? There was just no need for them anymore, or was there? Since we opened ActiveTravels 4 years ago this month, without benefit of advertising dollars or a marketing department, there has been a steady stream of traffic. In fact, we just hired another assistant, Jainy, so you might be hearing from her. 
 
We want to sincerely thank you for trusting us with your travels! Enjoy the long weekend! While relaxing on your chaise lounge chair, please check out our latest newsletter. We cover Alaskan cruises, divulge our favorite resorts in the Turks & Caicos, and introduce you to one of our beloved Italian outfitters. 
 

Posted by Steve Jermanok on 05/27/16 at 06:00 AM
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Longtime Boston Globe travel writer, Steve Jermanok, dishes out his favorite travel locales and provides topical travel information that comes across his desk.

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