Butterfield & Robinson Introduces Bistro Trips

Other biking outfitters have tried to emulate Butterfield & Robinson, but none can approach George Butterfield’s panache. Since he started his company in 1966, Butterfield’s ultra-sybaritic jaunts have included biking through France’s Loire Valley where you spend the night at a different private castle each evening. All vacations should be this glamorous. Or should they? B&R has just announced that they will be offering a more casual alternative in 2012 called Bistro trips. Instead of castles, you’ll be staying at independent 3 and 4-star hotels and pensions. Instead of a gluttonous multi-course feast, expect simpler dinners that feature indigenous fare. Pricing on these Bistro trips is $2,000-$3,000 lower than their signature biking trips and initial destinations include Provence, Tuscany, Puglia, and Normandy.